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TikTok signs deal with Yankees even as Trump threatens US ban
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![]() TikTok signs deal with Yankees even as Trump threatens US ban The multiyear agreement with the baseball team gives the app behind-the-scenes programming with players, weekly highlights and “custom, fan-first experiences” on the Yankees’ TikTok account, according to a blog post. The exposure could help the Yankees appeal to more teens and 20-somethings. It could also help the team’s cable channel — YES Network — reach a demographic that largely ignores cable TV. The average baseball television viewer is 57 years old, according to a 2017 study in Sports Business Journal. Major League Baseball is almost a third through its Covid-19-shortened 60-game season. The reduction from the usual 162 games means the YES Network has fewer match-ups to broadcast and less time this year to attract new fans. TikTok is under pressure from the Trump administration, which has declared the service a national-security threat and issued an executive order banning it from the country. Microsoft Corp has been negotiating with TikTok’s owner, Beijing-based ByteDance Ltd, to buy the US operations in a move that could satisfy the administration.
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