Dhaka, Banglaesh || Wednesday, 14 April 2021 || 30 Choitro 1428
TikTok signs deal with Yankees even as Trump threatens US ban
Published : Friday, 14 August, 2020 at 11:47 AM, Count : 280

TikTok signs deal with Yankees even as Trump threatens US ban

TikTok signs deal with Yankees even as Trump threatens US ban

Despite facing a possible takeover or expulsion from the US, TikTok continues to make deals. The New York Yankees signed a deal with the controversial video-sharing app in an effort to reach younger, digital-savvy fans.

The multiyear agreement with the baseball team gives the app behind-the-scenes programming with players, weekly highlights and “custom, fan-first experiences” on the Yankees’ TikTok account, according to a blog post.

The exposure could help the Yankees appeal to more teens and 20-somethings. It could also help the team’s cable channel — YES Network — reach a demographic that largely ignores cable TV.

The average baseball television viewer is 57 years old, according to a 2017 study in Sports Business Journal.

Major League Baseball is almost a third through its Covid-19-shortened 60-game season. The reduction from the usual 162 games means the YES Network has fewer match-ups to broadcast and less time this year to attract new fans.

TikTok is under pressure from the Trump administration, which has declared the service a national-security threat and issued an executive order banning it from the country. Microsoft Corp has been negotiating with TikTok’s owner, Beijing-based ByteDance Ltd, to buy the US operations in a move that could satisfy the administration.

« PreviousNext »

Editor: Dr. Kazi Ertaza Hassan
News & Commercial Office:
93, Kazi Nazrul Islam Avenue, Kawran Bazar, Dhaka-1215
Phone: 88-02-8189141, 8189142, Fax: News 8189143, Advertising: 8189144, E-mail: news@dailypeoplestime.com
Developed & Maintenance by i2soft