Dhaka, Bangladesh || Tuesday, 16 July 2024 || 1 Shrabon 1431
Usage of AI Zips up in 2024 Electoral Politics.
S M Faiyaz Hossain
Published : Monday, 20 May, 2024 at 1:05 PM, Count : 1054

Usage of AI Zips up in 2024 Electoral Politics.

Usage of AI Zips up in 2024 Electoral Politics.

The 2024 election cycle heats up across major democracies, the rapid advancement of artificial intelligence (AI) is emerging as a double-edged sword, simultaneously empowering campaigns and raising alarming concerns about the impacts of the electoral process. 

In India alone, political parties are projected to spend over $50 million on AI-generated campaign material, with companies like Polymath Solution and Muonium raking in substantial profits. Political parties are harnessing the power of AI to revolutionize their campaign strategies. AI-generated content, is being deployed on an unprecedented scale to reach diverse linguistic populations across countries like India.

In Pakistan Election Imran Khan's Pakistan Tehreek-e-Insaf (PTI) party has utilized AI technology to generate videos and audio clips featuring Khan, despite his imprisonment during the election campaign period. With Khan's party barred from holding in-person rallies and facing media restrictions, they turned to online social media rallies and AI-generated content as a key campaign strategy, credited with helping earn the youth vote.

American political parties and candidates are actively utilizing artificial intelligence (AI) technology in various ways for their 2024 election campaigns. AI-powered robocalls and chatbots are being employed for cost-effective voter outreach, gathering voter feedback, and driving campaign narratives. The Republican National Committee (RNC) released an AI-generated video depicting a dystopian future under Democratic rule, while a pro-DeSantis super PAC used AI to create an ad with President Trump's synthetic voice.

The world's largest democracies gear up for pivotal elections in 2024, the impact of AI on the electoral process is poised to be a defining issue. While AI offers unprecedented opportunities for targeted campaigning and cross-cultural outreach, its potential for manipulation and the spread of misinformation threatens to undermine the very foundations of democratic discourse. Striking the right balance between harnessing AI's capabilities and safeguarding the integrity of elections will be a critical challenge for policymakers, tech companies, and citizens alike in this era of disruptive technological revolution.

Writer: Graduate Research Student at University of Tasmania, Senior Executive at a 100% Export Oriented Manufacturing Industry, Member of Amnesty International, Australia.

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