Facebook shuts down anti-vaccine influencer campaign

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Facebook shuts down anti-vaccine influencer campaign

Published : Thursday, 19 August, 2021 at 10:31 PM, Count : 1803

Facebook shuts down anti-vaccine influencer campaign

Facebook on Tuesday said it shut down a disinformation operation which sought to spread Covid-19 vaccine hoaxes by duping social media influencers into backing false claims.

The leading social network labeled the operation a "disinformation laundromat" which sought to legitimize false claims by pushing them through people with clean reputations.

Influencers who caught onto the sham turned out to be the undoing of a deceitful influence campaign orchestrated by marketing firm Fazze in Russia, according to Facebook.

"The assumption was the influencers wouldn't do any of their own homework, but two did," Facebook global threat intelligence lead Ben Nimmo said while briefing journalists.

"It's really a warning -- be careful when someone is trying to spoon feed you a story. Do your own research."

Facebook said that in July it removed 65 accounts at the leading social network and 243 accounts at photo-centric Instagram that were linked to the campaign, and banned Fazze from its platform.

Fazze is a subsidiary of an AdNow, an advertising company registered in Britain, according to media reports.

The operation targeted primarily India and Latin America, but also took aim at the United States, as governments debated approving vaccines to fight the pandemic, according to Nimmo.

Late last year, the network of fake accounts tried to fuel a false meme that the AstraZeneca vaccine against Covid-19 would turn people into chimpanzees, Facebook reported.

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